Weight is a value for me—not that it is any more compelling than lightness, but I simply know more about weight than about lightness and therefore I have more to say about it, more to say about the balancing of weight, the diminishing of weight, the addition and subtraction of weight, the concentration of weight, the rigging of weight, the propping of weight, the placement of weight, the locking of weight, the psychological effects of weight, the disorientation of weight, the disequilibrium of weight, the rotation of weight, the movement of weight, the directionality of weight, the shape of weight. — Richard Serra

Leqi Liang

Shanghai based designer, with a passion for branding. I’m always up for making WORK, or FRIENDS, or WORK-FRIENDS.


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the 3rd Side
of the Coin

This is a motion design project to visualize the concept from the Capstone project. I visualized the morphing process of the Chinese character I Ching from its bluntest form to the sharpest form, that is the metaphor of the kindest character to the evilest character of one, like I Ching’s concept that the good can grow from the bad, and the bad can grow from the good, that there is nothing absolute. Things change endlessly. Therefore the loop of the Chinese typeface morphing  reflects the rule of nature from the perspective of I Ching.